The Banana Peel Project

The explanatory world of substance can invoke no differences and no ideas but only forces and impacts. And, per contra, the world of form and communication invokes no things, forces, or impacts but only differences and ideas. (A difference which makes a difference is an idea. It is a “bit,” a unit of information.)

Gregory Bateson, “Double Bind, 1969″ in Steps to an Ecology of Mind (1972).