The Banana Peel Project

Next time you plop down in your car, click in your seatbelt, turn on the ignition, and put it in drive, take a microsecond to realize what has just happened. As you drive off, you are (hopefully) more aware of the length of the car than the height of your body, and more […]

I’m not the first to say it, and I certainly won’t be the last: Marshall McLuhan got it right. His words still echo loudly in corporate meetings, academic lecture halls, and public relations powwows. But what did he mean? What is a medium, and why is it the message? McLuhan spent […]